Yesterday, The Guardian introduced their new cannabis column.

It comes following the legalisation of recreational cannabis in California.

Cannabis has long been shrouded in misinformation and stoner stereotypes. But with California now the world’s largest legal market, and others likely to follow suit, they guardian have said it’s time to start talking about cannabis ‘like adults’.

California becomes the world’s largest legal marijuana market. It’s not the first American state to go fully legal.

Already, 30 US states have legalized medical marijuana. Next year, Canada is likely to become the first large industrialized nation to legalize recreational, with support from the prime minister, Justin Trudeau. Germany, Israel and Australia also have the beginnings of Medical industries.

The Guardian believes marijuana is coming to you, and maybe a lot sooner than you think.

This is great news-in the near future, we will hopefully be able to discuss in  more depth the amazing health benefits that CBD has to offer. It’s no secret that using CBD daily as a health supplement is benefical in supporting and maintaining good health. As time goes on, with any luck we will be able to delve more into the specific health benefits of CBD.

For decades the plant has been stigmatized, but right now, in LA, the world’s most important cannabis market, a rebranding is under way. Marketers are positioning marijuana as a mainstream “wellness” product, a calorie-free alternative to an after-work cocktail.

Legalization supporters often say cannabis is safer than alcohol, and this view has gained mainstream credibility. As Barack Obama said, it was “no more dangerous than alcohol”.

It’s true that you can’t fatally overdose on cannabis. And the drug is less likely than booze to presage a car accident, an assault or another life-shattering event. But legalization may give rise to unforeseen problems. (Some doctors have expressed concern about use during pregnancy.)

Cannabis, at least, is a familiar entity. The plant has been known as both a psychoactive and a medicine for millennia. But much of the existing information and superstition is anecdotal, since for a lifetime it’s been almost impossible to study this chemically complex plant.

Now that world-class marketers have arrived on the scene, the fog has, if anything, thickened. The shelves of California pot shops abound with products implying medical benefits.

No one knows how mass-market weed will change how we live and relate to each other.