What is CBD?

What is Cannabidiol (CBD?)

CBD is a phytocannabinoid discovered in 1940 and is one of over 100 cannabinoids found in the cannabis/hemp plant. 

CBD is known as a non-intoxicating cannabinoid meaning when you consume it, it won’t get you high. Although CBD is an amazing compound on its own, it is always better to consume it alongside as much of the hemp plant as possible.

The compounds of the plant work in synergy with each other to create what is known as the entourage effect. Learn more about this below.

What is the Entourage Effect?

The Entourage Effect describes the way in which plant compounds work together when they interact with the body. The effect is described as synergistic – which means that the effects of the cannabinoids and terpenes and other natural compounds working together whole is greater than the effects of an individual cannabinoid on its own. There are over 100 cannabinoids that have been discovered. Two of the most famous of these cannabinoids are tetrahydrocannabinol (THC) and cannabidiol (CBD).

So, The Entourage Effect states that if you were to consume 25mg of CBD, on its own and in its purest form, the benefits would be lower than if you took 25mg of CBD in a mixture that contains other cannabinoids and terpenes found naturally in the hemp plant. This does not state that the CBD on its own isn’t of benefit; only that it is more beneficial to consume it in the presence of other cannabinoids.


Understanding Our Products


Raw extract products have had the least amount of refinements and therefore as close to the plant as possible. This means they contain a full spectrum of cannabinoids and terpenes. The benefit of this extract is to take advantage of the full entourage effect.


Refined extract products are made from a rich, golden coloured broad spectrum extract. This has been refined to remove any undesirables. This still contains a spectrum of cannabinoids and terpenes, just without THC. A great intermediate between Raw and Pure.


Pure extract products contain only the highest quality CBD isolate. This means no hemp flavour or taste, and no traces of THC either. Great for products where taste or colour is important like e-liquids or skin cream.

What is the best way to consume CBD?

Sublingual (Oils)

Types: CBD oil, tinctures

CBD can be absorbed directly into your bloodstream from capillary-rich areas underneath the tongue, along the gums and cheek. From here, it avoids first-pass metabolism and is sent throughout your body.

Time-frame: This route gets CBD into your bloodstream faster than swallowing. Under the tongue (sublingual) is generally quicker than against the cheek (buccal). However, because most of the CBD will eventually be swallowed, peak bloodstream levels range from 0.5 – 5 hours.

Oral (Capsules/Edibles)

Types: CBD Capsules, oil, powder, edible gummies, chocolate

When CBD is ingested, it passes through the digestive tract, where it’s absorbed into the bloodstream and travels throughout your body.

Time-frame: This is the slowest route for CBD to reach its targets, but also the longest period of time that it’s active. Peak bloodstream levels are reported anywhere between 1-6 hours. Best for long-term supplementation.

Topical (Creams/Balms)

Types: Muscle rub, massage oil, skin cream, bath bombs

Topical CBD diffuses across your skin and reaches local targets, like muscles, cells, and nerves. Very little, if any, enters the bloodstream — unless it is designed for transdermal activity.

Time-frame: Varies, depending on the target.

Inhalation (Vape/Dab)

Types: Vape pens, dab pens, e-liquids, dab extracts

When CBD is inhaled, it passes to the lungs where it rapidly passes into the bloodstream. Inhalation avoids first-pass metabolism.

Time-frame: This is the quickest way to get CBD circulating through your system, but it also is effective for the shortest period of time. Peak bloodstream levels are within 10 minutes.